Facebook Pixel
Facebook Pixel

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Create a Facebook Pixel (now Datasets)

Facebook has made some changes, but don't worry - we're here to help you understand them.

Create a Facebook Pixel (Now with Dataset)

🦉🦉 This guide explains how to create a Facebook Pixel ID, reflecting the recent shift from
Pixel to Datasets
⁠
.

The New (and Slightly Confusing) Facebook Pixel Creation Process

You may have noticed that the "Add" button under the Pixel Tab in Facebook Business Manager is now grayed out.
❓ Can you still track and improve your Facebook Ads using event data? Absolutely! Facebook hasn't removed this important feature. If they did, it would seriously affect their advertising business.

What's New? 👀

Pixels have become datasets
Think of a Pixel ID as a container for your website data.
💡 Now, this container is part of a bigger system called a dataset. A dataset can hold information from websites, mobile apps, in-store purchases, and messaging.
What does this mean for you? Your Pixel ID is now the same as your Dataset ID, and it covers data from all these sources.

How to Create a New Dataset ID: Easy Steps

Go to your business settings and find Data sources → Datasets
Click "Add" to make a new dataset for your website data
Give your dataset a name, then click Create

Want to print your doc?
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Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.