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Configure Aggregated Event Measurement

About Aggregated Event Measurement for iOS devices

Aggregated Event Measurement (AEM) is a tool that lets you track up to 8 different events or conversions on your website for iOS users who have opted out of tracking.

Here's how it works:

You choose which 8 events are most important to you.

These events are ranked by priority.

If a user performs multiple actions on your site, only the highest priority event is recorded.

For example: If someone views a product, adds it to their cart, and then makes a purchase, only the purchase event will be recorded because it's usually the highest priority.

What you need to set this up

Admin access to your Business Manager account

Your Business Manager must have access to the Facebook Pixel you want to use

Go to Web Event Configuration in your Facebook Business settings

Choose the 8 events you want to track and prioritize

How to set up Aggregated Event Measurement

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Next step: Select your priority events

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Can I select custom events to prioritize in the AEM?

Custom events can be used for prioritization, but not directly. Here's how to do it:

First, create a custom conversion based on your custom events.

Then, you can choose this custom conversion as one of your prioritized conversions.

To create a custom conversion, follow the guide on

Facebook's help page⁠

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