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Custom events

Create custom events for your business needs

Why use custom events?

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Track what matters to you: Every business is unique. Standard events might not capture everything important to you. For example, an online course might want to track "downloads," while a clothing store might care more about "searches."

Custom events let you track specific actions that are valuable for your business. This helps you build better audiences for your marketing.

Some examples of custom events:

View Ebook

Form submit

Click "Contact"

Click "Review"

And many more

How to set up a custom event

Let's say you want to target people who clicked the subscribe button on your website. Here's how to set it up with Two Owls:

1. Name your custom event

2. Choose the button to track

3. Test your custom event

📝Note: This setup only works for click-based events. If you need to track other types of actions, please contact us for help!!

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