Facebook Pixel

Facebook Pixel

Start Retargeting

Direct Catalog Sync

To use Two Owls for syncing your product catalog with Facebook, you need full control access to both the Catalog and the Pixel.

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🎛️Permission Checklist⁠

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How to sync your catalog using Two Owls

Is this for you? If you have the right permissions, you can use Two Owls to directly sync your products to a Facebook Catalog without manually copying and pasting a feed link.

Steps to sync your catalog:

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Give Two Owls access to your Business Manager that contains the catalogs you want to update

Set up your catalog by following 8 simple steps to customize your feed

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8 steps⁠

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Connect your Catalog with a pixel (this is important!)

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This step is necessary for running retargeted ads. The pixel tracks when people show interest in your products. It helps you target people who, for example, added a product to their cart but didn't buy it.

Review your Catalog

Check if your products are correctly synced to the Facebook Catalog in Commerce Manager

That's it! You've now linked your products to Facebook and can start creating retargeting ad campaigns.

Don't have permission to create a catalog? You can use a Feed URL instead.

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📂Multiple Data Feeds⁠

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🔔 Remember: There are some important steps you need to follow to make sure the app works properly. Don't skip this part!!

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