Facebook Pixel
Pages
Enhance your data with CAPI.
Why Conversion API (CAPI) is Important
CAPI helps when your browser blocks the Facebook pixel. This is important because it ensures you have complete data for making decisions about your ads. You don't want to make choices based on incomplete information, right?
How to Set Up CAPI
An access token is like a special key. It allows our app to send information about what happens on your website directly to Facebook using CAPI. Facebook treats this information the same way it treats data collected through your browser.
🎉 Great job! Your next step is to send your first set of data to Facebook. This will help you check if both your browser and server are sending information correctly.
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