Facebook Pixel

Facebook Pixel

FAQs

Key Points and Quick Solutions

👁️‍🗨️Tracking

What makes Parkour better than other apps?

We're great at capturing events and matching them to users (EMQ). This means better reporting in Facebook Ads Manager, helping you make smarter decisions.

What if my Add to Cart (ATC) and Initiate Checkout (IC) events aren't working?

This is rare and usually caused by conflicts with your theme or other apps. Just message us, and we'll fix it for you.

Do you track how much people spend?

Yes, we track 100% of purchase values. We also track all sales through the server (using CAPI) when a new Shopify order is made.

Should I remove the Facebook Channel app?

Not necessarily. You can keep it, but make sure to use

the correct pixel ID⁠

in Parkour to avoid conflicts.

How does CAPI (Conversion API) help me?

CAPI helps track users who've opted out of tracking on iOS devices. This gives you more data and better reporting, helping Facebook optimize your ads better.

📈Reporting & Attribution

What if my pixel is over or under reporting?

For over-reporting, check if your pixel is installed elsewhere besides Parkour. For under-reporting, it could be due to:

Purchases happening after the 7-day tracking period

Facebook reporting delays

Facebook unable to link the purchase to an ad Contact us for help with your specific case.

Why use the Ads Report feature?

It helps you make faster, more accurate decisions by showing real-time ad sales data.

🔍Targeting & Optimization

Will CAPI improve my ad performance?

Not directly, but it helps your ad spend be more effective. CAPI improves your tracking and gives Facebook a more complete picture of your customers' behavior. This includes data from iOS users who've opted out of tracking, which the regular Pixel can't capture. With more accurate data, Facebook can optimize your campaigns better, potentially reducing wasted ad spend.

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