Get your first sales attributed to the right campaign

1. How the Parkour Ads Attribution Report Works

2. How to Use It: Step-by-Step

Step 1: Copy Parkour' special code

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Step 2: Add this code to your ads

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Step 3: Check your reports in the app

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See all ad-driven orders: View a list of orders that came from ads, including which campaign they're from. You can click to see order details in Shopify.

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FAQs

First, take a look at the structure of a UTM key-value pair: utm_campaign={{campaign.id}} (just for example)

The utm_campaign is the key and campaign.id is the value that will populate the key once generated.

Each platform has their own way of looking at these keys and find the value associated with it. So technically you can combine both strings with an ampersand (&) like this:

your_utm={{your.value}}&parkour_utm={parkour.value}}

As long as your UTM strings don’t share any key with our string, you’re fine!

If you're current string contains any of these 5 keys: utm_source utm_medium utm_campaign ad_name adset_name

You should consider what value you would want to prioritize for each key.

Example: Your current utm_campaign is populated with {{campaign.id}} while Parkour's is mapped with {{campaign.name}}

Here you'll have to pick one. You could technically keep both by connecting the keys with a ampersand (&) like this:

utm_campaign={{campaign.id}}&utm_campaign={{campaign.name}}

But note that Parkour will read the value that comes first and discard the second. So in Parkour dashboard you'll see campaign IDs.

Our attribution report is following this:

14-day click attribution window: Your prospect doesn't have to make the purchase the first time around. If they complete payment within 14 days from the last ad click, you'll get to see the result attributed to the last ad they clicked onto.

Last-click attribution model: conversion events are attributed to the last ads they interact with.

👉Please be noted that Parkour only detects clicks, not view impressions (only Facebook owns this on-platform data)

Well, that's why we came up with the Parkour Attribution Report in the first place.

Facebook AM delayed reporting will become a new normal, especially post IOS 14. You should expect a 3-day delay in AM reporting.

Note that this feature doesn't change how events are sent to Facebook, so everything is operating as usual, except you'll be able to get insight faster in Parkour's report.

This also means Parkour report won't mess up with your AM report by any chance.

Unfortunately not. You'll have to enable Conversion API for your pixel to be able to see the result in Parkour Ads Attribution report.

It is never fun having to see your Campaign results looking worse than they actually are.

But it's not uncommon that our users have to expect a 3-day lag before results show up in the AM.

Say you have a sale from FB ad today (you can tell that from Shopify conversion detail), when you go over to the FB AM and filter for today, all you see is 0 purchase.

Parkour Attribution Report will fix the wait. You see results in real time.

With this, you'll be able to decide which campaign to scale soon enough, even when AM hasn't figured out which one is performing.

As of now, Parkour hasn't offered these metrics just yet.

Those are on-platform metrics, meaning they're owned by Facebook. And these won't be delayed because of IOS 14.

Conversion data like revenue, ROAS, CPA which depends on Facebook being able to match the conversion events to the users who click on ads will experience much delay. We haven't offered these metrics either but definitely consider that. Let us know!

For the event part, we prides ourselves in sending the best data possible to Facebook to minimize the delay.

For the reporting part, Parkour Attribution report is meant to help you see result sooner without complex Google Analytics set up.