Facebook Pixel

Facebook Pixel

Monitor what's sent

Make sure your CAPI (Conversion API) is working correctly

💡 If you haven't set up CAPI to improve tracking, learn how to do it here. You need CAPI to see data in this section.

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Enhance your data with CAPI.⁠

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Parkour Dashboard Overview

The Dashboard shows you a summary of server events and conversion rates for your entire store.

Choose dates and event types to view

See server events sent to Facebook through CAPI

Important notes:

You can only see data from the last 60 days

The dashboard shows all server events, no matter which pixel they're from

Events are recorded based on the time zone you set in Event Settings

Parkour' CAPI Analytics in Detail

Analytics lets you look closely at how each pixel (with CAPI on) is performing

👉Here's what Parkour Analytics shows you:

Live updates: See how many page views, product views, cart adds, checkout starts, and purchases Facebook received

Sales: See the money made from sent purchases

Order details: Click on order IDs to see full details in Shopify

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The analytics screen gives you valuable insights

Want to download data?

🎉CSV Downloads: You can now download both the Event Report and Purchase Report tables for your own analysis

What's in the value of a purchase event?

If you selected "Shipping fee" in Event Settings, Parkour records the total amount customers pay, including shipping. If not, it only records the subtotal.

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Great news! Now that you're tracking correctly, you can get an edge over competitors with faster, more accurate reports on which ads lead to sales 👇

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🚀Get your first sales attributed to the right campaign⁠

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