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Multiple Data Feeds

Data feed links or files are useful when you can't create a catalog directly

Why use a data feed?

You don't need special permissions
You don't need to log in
Product data updates automatically (daily or weekly)
Let's see how to use a feed file to add products to a catalog.
👀What's a dynamic feed file? It's a file with all your Shopify product information. Two Owls updates it regularly.

How to create a data feed URL in Two Owls

Follow these 8 steps to set up data feeds that work well with Facebook:

Step 1: Name your feed

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Give your feed an easy-to-remember name

Step 2: Choose which products to include

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You can add all your products or just some of them

Step 3: Pick a product category

👀What's a Google Product Category? It's a way to describe what you sell.
Facebook suggests
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using it to make your ads work better. You can also use it to group similar products.
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Choose a category to improve your ad performance

Step 4: Decide how to show your items

Choose how you want your products to appear, especially for retargeting ads.
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You can group similar items or show them separately in the catalog

Step 5: Create your product titles

You can use your Shopify product title, variant title, or make a custom title.
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Step 6: Set up your pricing

Choose which prices to show: original Shopify price, sale price, or both.
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Pick which price to show for each product

Step 7: Set up inventory tracking

Turn this on if you want to show when products are in or out of stock. Turn it off to always show products as in stock.
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Decide if you want to track stock levels closely

Step 8: Choose when to update

Two Owls can update your feed weekly or daily. It will show any changes since the last update.
Pick how often you want to update based on how often your products change
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🎉You're done! Now you just need to get the feed and give it to Facebook

Get your data feed

You'll get a link to an XML file with your feed.
Copy this link and give it to Facebook

Add the Data Feed to Facebook Commerce Manager

Choose "Data feed" as your data source
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Give Facebook Commerce Manager the Data Feed

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Select Data feed as an data source option
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Confirm you're ready to upload
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Paste the feed URL into Facebook
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Tell Facebook how often to check for updates
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Confirm the feed upload
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Your feed should upload soon
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Manage your uploaded products in the Items tab
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Use the Events tab to manage what happens with the products. Remember to connect a pixel to see this!

Download feed files (CSV or Excel)

Want to use your feed elsewhere? You can download it as:
CSV
Excel sheet
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Do you need to connect a pixel to this catalog?
👉Remember: You or your clients need Full Control permission for both the Pixel and the Catalog to run dynamic ads with this data.
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🎛️Permission Checklist
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📌Important Checklists
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Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.