Facebook Pixel
Pages
Start Retargeting
Multiple Data Feeds
Data feed links or files are useful when you can't create a catalog directly
Why use a data feed?
Let's see how to use a feed file to add products to a catalog.
👀What's a dynamic feed file? It's a file with all your Shopify product information. Two Owls updates it regularly.
How to create a data feed URL in Two Owls
Follow these 8 steps to set up data feeds that work well with Facebook:
Step 1: Name your feed
Give your feed an easy-to-remember name
Step 2: Choose which products to include
You can add all your products or just some of them
Step 3: Pick a product category
👀What's a Google Product Category? It's a way to describe what you sell. using it to make your ads work better. You can also use it to group similar products.
Choose a category to improve your ad performance
Step 4: Decide how to show your items
Choose how you want your products to appear, especially for retargeting ads.
You can group similar items or show them separately in the catalog
Step 5: Create your product titles
You can use your Shopify product title, variant title, or make a custom title.
Step 6: Set up your pricing
Choose which prices to show: original Shopify price, sale price, or both.
Pick which price to show for each product
Step 7: Set up inventory tracking
Turn this on if you want to show when products are in or out of stock. Turn it off to always show products as in stock.
Decide if you want to track stock levels closely
Step 8: Choose when to update
Two Owls can update your feed weekly or daily. It will show any changes since the last update.
Pick how often you want to update based on how often your products change
🎉You're done! Now you just need to get the feed and give it to Facebook
Get your data feed
You'll get a link to an XML file with your feed.
Copy this link and give it to Facebook
Add the Data Feed to Facebook Commerce Manager
Choose "Data feed" as your data source
Give Facebook Commerce Manager the Data Feed
Select Data feed as an data source option
Confirm you're ready to upload
Paste the feed URL into Facebook
Tell Facebook how often to check for updates
Confirm the feed upload
Your feed should upload soon
Manage your uploaded products in the Items tab
Use the Events tab to manage what happens with the products. Remember to connect a pixel to see this!
Download feed files (CSV or Excel)
Want to use your feed elsewhere? You can download it as:
Do you need to connect a pixel to this catalog?
👉Remember: You or your clients need Full Control permission for both the Pixel and the Catalog to run dynamic ads with this data.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.