Facebook Pixel

Facebook Pixel

Facebook Pixel

Advertiser Tasks Checklist

Verify sending domains

Verify your domain so Facebook knows you're authorized

🦄 Protecting your data: Domain verification tells Facebook you have permission to send conversion data from your site to the pixel.

Without this, anyone could send fake data to your pixel, causing problems with your tracking.

Here are 8 easy steps to verify your domain:

Before you start:

On Shopify: You need access to edit your theme's header, or someone who can do this for you.

On Facebook: Your account must have Admin permission to verify a domain.

Step 1: Get the verification tag from Facebook

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Step 2: Add the verification tag to your theme

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Step 3: Complete the verification

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Note about iOS 14.5 users: Parkour Conversion API tracks all sales, but for Facebook to use this data for ads, make sure your events are in the top 8 prioritized conversion events.

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Configure Aggregated Event Measurement⁠

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